By Eva Illouz
Since the early 1900s, advertisers have tied the acquisition of good looks items, activities autos, nutrition beverages, and snack meals to good fortune in love and happiness. Illouz unearths that, eventually, each cliché of romance—from an intimate dinner to a dozen purple roses—is developed by way of ads and media photographs that hold forth a democratic ethos of intake: fabric items and happiness can be found to all.
Engaging and witty, Illouz's research starts off with readings of advertisements, songs, movies, and different public representations of romance and concludes with person interviews which will learn the ways that mass messages are internalized. Combining wide historic study, interviews, and postmodern social concept, Illouz brings a powerful scholarship to her attention-grabbing portrait of affection in America.
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