By Leila Navarro,José María Gasalla
Mais uma vez, Leila Navarro e José María Gasalla dão forma literária a sua produtiva e internacional parceria no campo do aprimoramento da gestão empresarial.
Surpreendente e unique, este livro alia conhecimentos racionais e intuitivos combinando a narrativa ficcional e o conteúdo analítico – recurso utilizado de forma brilhante pelos autores para ilustrar os conceitos que forjam a moderna ciência da administração.
Mistério, aventura e suspense marcam a narrativa, que revela como as condutas e as crenças pessoais podem influenciar o destino de uma corporação. O leitor vai conhecer os bastidores de decisões empresariais importantes e observar as consequências de cada uma delas acompanhando os comentários de Leila e Gasalla em uma jornada repleta de reviravoltas, perdas e ganhos. Uma forma diferente de assimilar os conceitos mais modernos de gestão.
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