Download Archipelago Tourism: Policies and Practices (New Directions by Godfrey Baldacchino PDF

By Godfrey Baldacchino

Exploring the conceptual insights supplied via the archipelagic 'twist' within the context of tourism rules, guidelines and practices, this quantity attracts on a world sequence of case stories to examine most sensible perform in branding, advertising and logistics in archipelago vacationer locations. The e-book asks and seeks to reply to such questions as: the best way to 'sell' a multi-island vacation spot, with out risking a message that could be too complicated and diffuse for audiences to snatch directly to? Does one motivate viewers to do 'island hopping'; and, if this is the case, how and with what logistic amenities? How does one ascribe particular island locations inside an total archipelago model? could smaller islands insurgent opposed to a composite branding technique that truly advantages different islands? How does one learn or craft shipping rules as a functionality of the 'reterritorialisation' of a multi-island house? This publication pioneers the exploration of the archipelago as tourism learn concentration (and not only locus); a heuristic equipment for rendering islands as websites of alternative tourism practices, industries and regulations, but additionally of demanding situations and possibilities.

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